this is from Paul Isakson blog
“More and more I’m becoming convinced this is the only way most companies should look at social media from a marketing perspective.
Quit trying to “join the conversation.”
Stop trying to be everyone’s friend.
Don’t shove your marketing messages at people.
Just listen to what people are saying about your product or service and apply what you learn to making it better.
The same goes for your marketing.
Make it worth talking about.”
this is exactly the opposite we’re doing everyday