Tag Archives: sony

case of a case: Sony outdoor interactive ad

outdoor Sony interactive & digital experience
don’t forget to watch the launch video (solution)

I think the campaign used the right technology with the right mechanism

but the idea is actually quite boring… to change the color of a bulding

however, we can see how to package a case, even a B grade case can be packaged as a A+ grade job with upbeat music and some video editing skill.