while we celebrate the big change to become a truly integrated agency
our website has certainly not changed as fast as our name card
one of our competitor GREY has recently revamped their website
it’s interesting to take a look:
i think it’s the 1st time I saw such a ‘big agency’ structuring their department like this, they’ve given up the name of sub-brands (G2/Grey Healthcare etc etc)
if you look at the CAPABILITIES or thruout the website, i think they’re talking about integration
though the flashy design or the grey figure (like TVB ppl) are not really attractive, but this website can truly represent the grey group
further reference on agency’s website
rather than a traditional FLASH FLASH FLASH FLASH FLASH FLASH website, even the copy are embedded in flash
why can’t the website transform into 2.0?
there’re pros and cons, but these are 2 pioneer references:
1) the barbarian group
A little bit blog, a little bit news, a little bit portfolio. It’s the new Barbarian Group website.
Leaving behind the usual agency Flashturbation, Barbarian Group has crafted their site to include employee blogs as well as the usual agency website stuff such as portfolio, capabilities and jobs section. There’s also a section called Barbaripedia, an information-rich section of the site that contains everything anyone would want to know about the agency which was the true hero behind Burger King’s Subservient Chicken
http://www.modernista.com (this is an extreme case i think…)
Boston-based Modernista is taking a radical approach to the company website to try to prove it “gets” the Web 2.0 revolution. Instead of building and maintaining its own site, Modernista’s URL redirects visitors to information about the company at Web 2.0 services including Wikipedia, YouTube, Flickr, Del.icio.us and Skype.