Tag Archives: google

Google recent updates

Google brings us something new everyday, recently they’ve released a bunch of new products/improvements, which are really interesting and revolutionary. Just take a look at the list below and WOW:

1) Google goggles

What? a visual search application (android phones only for now, sorry)

So what? You don’t have to search by text, submit an image and Google knows what it is! (sounds amazing and crazy… Google can recognize image as human eye?)

More? http://www.google.com/mobile/goggles/

2) Youtube automated captions

What? A youtube function to add captions to video automatically

So what? You don’t have to manually type the captions, Google can recognize your VO and write it in English! What’s more, the caption can be translated into other languages!! (crazy enough)

More? http://googleblog.blogspot.com/2009/11/automatic-captions-in-youtube.html

3) Chromium OS

What? A operating system, other than Windows or Mac

So what? So Google is sending the ultimatum to Microsoft, they’re challenging the Win & Mac monopoly, they’re developing a real operating system FOR web, not just FOR web, should be BORN WITH the web, so everything you do you do it online, no more offline mode, and you just need a few seconds to start up a Chromium OS

More? http://googleblog.blogspot.com/2009/11/automatic-captions-in-youtube.html

4) Google on QR code

What? Google is promoting QR code (QR code is like a hyperlink in an image format, specialized for mobile phone to access a webpage without typing the long urlllllllllll)

So what? QR code is not something new, it’s been here for years, you’ve probably seen a lot in Japan, some in HK, but never popular. It’s a vicious cycle, when no one use it, no advertiser would promote it, then no one would use it. So we just need someone like Google (or God) to push it, and they did! They did a great campaign in US. This should open up a lot of marketing activities if it becomes more popular. Check out the video at the link below, it’s cool!

More? http://googleblog.blogspot.com/2009/12/explore-whole-new-way-to-window-shop.html

5) Google.com revamp

What? The most visited website ever, which consists of 2 pages only, has done a revamp.

So what? Yeah you may not aware of it, coz 1) it’s not a drastic change like yahoo.com revamp; 2) the previous one is close to perfect so it can’t improve a lot; 3) you may be redirect to your local google page (i.e. Google.com.hk) when you’re typing google.com, so try this link which will definitely bring you to original one: www.google.com/ncr

I am not going to summarize the changes, there’re lots of people doing good analysis which you can read below. But at a glance, I think the fading in effect is a bit too funny, I’m not a fan of this.

More? http://googleblog.blogspot.com/2009/12/searching-global-web-just-got-little.html

http://searchengineland.com/google-streamlines-search-options-30143

What’s more…

– Google translated search http://googleblog.blogspot.com/2009/12/searching-global-web-just-got-little.html

– if you’re using Chrome, GOOD NEWS! They’ve just released a lot of interesting extension (like firefox plugin) https://chrome.google.com/extensions

– if you’re not using Chrome, then use it http://www.google.com/chrome

the conclusion is: Google is really changing the world…

(p.s. this post is written for a weekly digital sharing article in Publicis HK)

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Admob acquired by Google

I said google won’t let it grow!!!

https://myrecap.wordpress.com/2009/06/21/the-next-google/

finally Google acqurie admob, what a good news

http://googleblog.blogspot.com/2009/11/investing-in-mobile-future-with-admob.html

Maurice Levy meets Eric Schmidt @ Cannes 2009

We know Publicis has a special relationship with Google

but working at Publicis Modem I don’t really feel any mysterious relationship between the two.

This year Maurice Levy invited Eric Schmidt to a sharing session @ Cannes Lion award, I would like to find the full clip but can’t, share with me if anyone of you have it.

http://www.canneslions.com/lions/videos.cfm

google teaches you how to appear on google

http://googlewebmastercentral.blogspot.com/2008/10/video-tutorial-google-for-webmasters.html

This is an excellent presentation, just show it to client!
http://docs.google.com/Presentation?id=dc5x7mrn_245gf8kjwfx

back in 2001

google did something to celebrate their 10yrs birthday

this is to re-create the world in 2001

the world without facebook, youtube or iphone

google it!

or you may try to google your name, your gf/bf, your company, your boss, beijing olympics, sub prime … see how they exist in 2001! that’s funny!

http://www.google.com/search2001.html

http://googleblog.blogspot.com/2008/09/2001-search-odyssey.html

radiohead is the pioneer, again and again!

radiohead is cool again!!

really appreciate that they’re always 1 step in front of us! actually many steps…

http://code.google.com/creative/radiohead/

“Radiohead just released a new video for its song “House of Cards” from the album “In Rainbows”.

No cameras or lights were used. Instead two technologies were used to capture 3D images…”

the interesting thing is that you can interact with their 3D rendering, of course i have no idea how they do it

Google vs WPP, Omnicom, Interpublic, Publicis

http://mootee.typepad.com/innovation_playground/2008/06/google-is-advertising-agency-holding-companies-nightmare.html

this article, by Idris Mootee, has made a very good depiction on the advertising landscape.

Google Is WPP, Omnicom and Publicis’ Nightmare.

and I really like the modest head office of WPP!! really coooooooool

WPP, Omnicom, Publicis, Interpublic are the giants in advertising industry, they look quite like a dwarf in front of google.

What’s the relationship between Google & the Agency groups? Friend? Frienemy? Enemy?

It really depends on Google…I think Google can the one to change the game