Tag Archives: WPP

Google vs WPP, Omnicom, Interpublic, Publicis

http://mootee.typepad.com/innovation_playground/2008/06/google-is-advertising-agency-holding-companies-nightmare.html

this article, by Idris Mootee, has made a very good depiction on the advertising landscape.

Google Is WPP, Omnicom and Publicis’ Nightmare.

and I really like the modest head office of WPP!! really coooooooool

WPP, Omnicom, Publicis, Interpublic are the giants in advertising industry, they look quite like a dwarf in front of google.

What’s the relationship between Google & the Agency groups? Friend? Frienemy? Enemy?

It really depends on Google…I think Google can the one to change the game

Martin Sorrell vs Maurice Levy

the two giants in advertising

sometimes, i think they’re really like a 歡喜冤家 (i dunno how to call it in English)

http://adage.com/cannes08/article?article_id=127921

WPP Group CEO Martin Sorrell, who moderated a “Cannes Debate” seminar today, opened it up by asking panelists from both paramours (Google & Yahoo) what’s with their “new love affair.”

Maurice Levy, said he wasn’t concerned about the Yahoo-Google deal and the potential for higher keyword prices. He also poked at long-term rival Mr. Sorrell and his habit of characterizing Google as a “frenemy.”