Monthly Archives: January 2009

the New Pepsi & Obama

The new Pepsi under TBWA has a good start

Their BLUE color and the new tag  ‘REFRESH’ matches perfectly with Obama’s CHANGE

WOW you almost can’t tell the difference between new pepsi and obama, I shall imagine Obama like drinking Pepsi instead of Coke! (Anamaria Irazabal, director-trademark Pepsi, calling any similarities between Pepsi and Mr. Obama’s message a “happy coincidence.”)

Anyway, I think the new Pepsi has produced some nice campaigns

refresh everything

refresh 2009 symposium

Humanitarian Lion campaign

I really like the Humanitarian Lion campaign. If you have no idea of what lion it is, here’s the story:

You should know Crispin’s annual controversial Burger king campaign, last year is the Whopper freakout which I like a lot, this year they have Whoppers Virgin, well not a bad idea I can say. They ask people in Thailand, Romania, Greenland who has never seen & tasted a hamburger before (so call Whopper Virgin) to taste the Whopper & BigMac, of course most of the people like Whoppers, that’s all. The whole Whoppers Virgin campaign is neatly presented, it’s worth to have a look

But what I want to highlight, is the Humanitarian Lion campaign:
“A Humanitarian Lion supporter produced a video riffing off Burger King’s Whopper Virgins campaign, where documentarians engage Third World inhabitants in hamburger taste tests — and incidentally pop their hamburger-free cherries. ” Apart from the whopper virgins, we have a lot of Nike virign, school virign, human rights virgin in this world. So this is a campaign to ask for a new category in the Cannes Lion award, a category called “Humanitarian Lion”. 

Take a look at the burger king’s video and then the humanitarian lion video. (Though I like the Humanitarian campaign, but I really think they should re-think the name of it)

If you ask me what I want to achieve in advertising, I would say I really want to have a successful campaign for a cause, like this one and the baby tree campaign

hello 2009!

I’m back! For I has been away for almost a month. Here’s something I would like to share:

1) Wassup 2008: cool! if you still haven’t seen this, you must!

2) 2012 Campaign: it’s a movie trailer, but they didn’t show the URL, instead they ask you to google 2012, simple, smart enough, and I did google for it!

3)  I like the idea and they website to promote the Italian beer Galliano, it’s fun and highly relevant to the brand, it looks easy but from what I see, most of the funny campaign is not related to the brand, or promoting sales, that’s the forever struggle between client and agency. So credit to Galliano
(if they can register the URL in Italy, that’d be better)