Monthly Archives: January 2009

the New Pepsi & Obama

The new Pepsi under TBWA has a good start

Their BLUE color and the new tag  ‘REFRESH’ matches perfectly with Obama’s CHANGE

WOW you almost can’t tell the difference between new pepsi and obama, I shall imagine Obama like drinking Pepsi instead of Coke! (Anamaria Irazabal, director-trademark Pepsi, calling any similarities between Pepsi and Mr. Obama’s message a “happy coincidence.”)

Anyway, I think the new Pepsi has produced some nice campaigns

refresh everything

http://refresheverything.com/

refresh 2009 symposium

http://refresheverything.com/symposium.html

 

http://adage.com/article?article_id=133782

Humanitarian Lion campaign

I really like the Humanitarian Lion campaign. If you have no idea of what lion it is, here’s the story:

You should know Crispin’s annual controversial Burger king campaign, last year is the Whopper freakout which I like a lot, this year they have Whoppers Virgin, well not a bad idea I can say. They ask people in Thailand, Romania, Greenland who has never seen & tasted a hamburger before (so call Whopper Virgin) to taste the Whopper & BigMac, of course most of the people like Whoppers, that’s all. The whole Whoppers Virgin campaign is neatly presented, it’s worth to have a look http://www.whoppervirgins.com

But what I want to highlight, is the Humanitarian Lion campaign:
“A Humanitarian Lion supporter produced a video riffing off Burger King’s Whopper Virgins campaign, where documentarians engage Third World inhabitants in hamburger taste tests — and incidentally pop their hamburger-free cherries. ” Apart from the whopper virgins, we have a lot of Nike virign, school virign, human rights virgin in this world. So this is a campaign to ask for a new category in the Cannes Lion award, a category called “Humanitarian Lion”. 

Take a look at the burger king’s video and then the humanitarian lion video. (Though I like the Humanitarian campaign, but I really think they should re-think the name of it)

If you ask me what I want to achieve in advertising, I would say I really want to have a successful campaign for a cause, like this one and the baby tree campaign www.mybabytree.org

hello 2009!

I’m back! For I has been away for almost a month. Here’s something I would like to share:

1) Wassup 2008: cool! if you still haven’t seen this, you must!
http://youtube.com/watch?v=Qq8Uc5BFogE

2) 2012 Campaign: it’s a movie trailer, but they didn’t show the URL, instead they ask you to google 2012, simple, smart enough, and I did google for it!
http://adage.com/madisonandvine/article?article_id=133611

3)  I like the idea and they website to promote the Italian beer Galliano, it’s fun and highly relevant to the brand, it looks easy but from what I see, most of the funny campaign is not related to the brand, or promoting sales, that’s the forever struggle between client and agency. So credit to Galliano
http://www.speakgalliano.com.au/
(if they can register the URL in Italy, that’d be better)