We know Publicis has a special relationship with Google
but working at Publicis Modem I don’t really feel any mysterious relationship between the two.
This year Maurice Levy invited Eric Schmidt to a sharing session @ Cannes Lion award, I would like to find the full clip but can’t, share with me if anyone of you have it.
It’s so interesting to read Maurice Levy’s recent interview
Ad Age: What about the situation(sliding global economy) excites you exactly?
Mr. Levy: I’m excited because this is something that leads me to think about how we can make our organization more efficient,
>>i.e. lay off
Ad Age: But what about the downside, such as closing down Honeyshed and layoffs?
Mr. Levy: Closing down Honeyshed was something that made me sad. I had a formidable love for this operation, and I supported them during the whole process. The problem with Honeyshed was that we had…
>>I can see why Honeyshed can go live, who dare to say no when this is Maurice Levy’s idea?! LOL
Ad Age: What were the bright spots in 2008?
Mr. Levy: …Digital has been staggering, and Publicis Modem has been fantastic….
Ad Age: It’s apparent digital is becoming a bigger part of what you do. Do you plan on continuing that trend and how will you ensure the digital practice continues to grow?
Mr. Levy: …We want to make sure that the whole [Publicis] group is absorbing the digital practice and that almost everyone is literate in digital…
Mr. Levy: …and we have plans to grow in those markets like China, India and some European countries….
>>that’s what we’re doing and we’re in China!
this article, by Idris Mootee, has made a very good depiction on the advertising landscape.
Google Is WPP, Omnicom and Publicis’ Nightmare.
and I really like the modest head office of WPP!! really coooooooool
WPP, Omnicom, Publicis, Interpublic are the giants in advertising industry, they look quite like a dwarf in front of google.
What’s the relationship between Google & the Agency groups? Friend? Frienemy? Enemy?
It really depends on Google…I think Google can the one to change the game
the two giants in advertising
sometimes, i think they’re really like a 歡喜冤家 (i dunno how to call it in English)
WPP Group CEO Martin Sorrell, who moderated a “Cannes Debate” seminar today, opened it up by asking panelists from both paramours (Google & Yahoo) what’s with their “new love affair.”
Maurice Levy, said he wasn’t concerned about the Yahoo-Google deal and the potential for higher keyword prices. He also poked at long-term rival Mr. Sorrell and his habit of characterizing Google as a “frenemy.”