Monthly Archives: December 2009

Review: 廣告界: 搵工, 請人, Facebook係最快的

We’re working in digital marketing industry, from time to time, we always need to hire freelancer/temp or even perm, no matter creative, AS, programmer, whatever, when we need it, we just need it urgently. So how we did in the past, except source from headhunt, we post it on msn, ask people around, but the most effective way is posting on facebook, it makes no surprise, you have your ad industry network at Facebook.

Create a Facebook Group
So it makes perfect sense to create a Facebook group for HK ad industry people, it’s easy and anyone can did it in 1 min. There’re differences between Page & Group which you can google about it, but the main difference to me is Page = 1 to many; Group = many to many. So in this case, should be a group. I think what we need to be cautious is the NAME, which is a critical factor whether or not people will join the group, it should be PRECISE, DIRECT, and most importantly, show an attitude if possible, let’s look at a few possible naming in my mind:
1) 廣告界 freelancers: too generic, not precise, not showing the role/action 搵工, 請人
2) 廣告界: 搵工, 請人 join this group: show the action which is quite good, but not having an attitude
3) 廣告界: 搵工, 請人 DIY: i nearly used this but i think it’s too 老士
4) 廣告界: 搵工, 請人, Facebook係最快的: i think this is the best coz people who join must agree Facebook is effective, so it clearly tells the role and why Facebook, so that’s my final decision, struggling just for a few minutes though.

Then it’s the description, it’s still important coz the name, description are all the words you can put there. It has to be precise & direct too, I tend to add a next step so it makes more actionable right, and maybe point-form is easier to read so this comes up in another few minutes:
無論 ATL/BTL/Digital
無論 temp/freelance/perm
無論 巿好巿壞
有見及此, 特開此group, 惠澤社群
請人的: please make a new post
搵工的: please reply (maybe as an inbox msg?), or post yourself

I still need a profile pic for the group, I tried to do a search at getty but I guess staged photo is probably not for a facebook group as it’s more casual, and I won’t pay for it of course. Then I look for more lifestyle photo at google, I searched 打工 and finally got the current one, it might not be the best but anyway, i just do it for fun only.

Becoming Viral
I setup this group at 1pm on 28 Dec, I sent the group to maybe 1X friends in my msn list, and one of my colleague blasted approx 50 invitations on Facebook, that’s all we actively did. After all it’s all organic growth, the rate is:
in 3 hours: 100 members
in 12 hours: 1,000 members
in 24 hours: 2,000 members
in 36 hours: 3,000 members
until now, ard 48 hours: 3,707 members
so almost 1,000 members per 12 hour

The result to me is of course amazing, I’d never imagine there’re so many people joining and growing so fast. But yeah it’s not difficult to understand when sth meets the needs of a specific target audience group in a viral-able medium, it can grow much faster than you expect.
and funnily enough someone start to add me or send me message looking for jobs, though i don’t mind to help if there’s any.

so this is my best personal project so far, other than the 1 million click projects where we gathered 1 million clicks in less than 1 month!

David Armano joins Edleman Digital

oh, how fast he left the Dachis group

sad to see he has yet to revolutionize the so-called revolutionary category

so how will the PR digital arm challenge with the traditional digital unit?

Google recent updates

Google brings us something new everyday, recently they’ve released a bunch of new products/improvements, which are really interesting and revolutionary. Just take a look at the list below and WOW:

1) Google goggles

What? a visual search application (android phones only for now, sorry)

So what? You don’t have to search by text, submit an image and Google knows what it is! (sounds amazing and crazy… Google can recognize image as human eye?)


2) Youtube automated captions

What? A youtube function to add captions to video automatically

So what? You don’t have to manually type the captions, Google can recognize your VO and write it in English! What’s more, the caption can be translated into other languages!! (crazy enough)


3) Chromium OS

What? A operating system, other than Windows or Mac

So what? So Google is sending the ultimatum to Microsoft, they’re challenging the Win & Mac monopoly, they’re developing a real operating system FOR web, not just FOR web, should be BORN WITH the web, so everything you do you do it online, no more offline mode, and you just need a few seconds to start up a Chromium OS


4) Google on QR code

What? Google is promoting QR code (QR code is like a hyperlink in an image format, specialized for mobile phone to access a webpage without typing the long urlllllllllll)

So what? QR code is not something new, it’s been here for years, you’ve probably seen a lot in Japan, some in HK, but never popular. It’s a vicious cycle, when no one use it, no advertiser would promote it, then no one would use it. So we just need someone like Google (or God) to push it, and they did! They did a great campaign in US. This should open up a lot of marketing activities if it becomes more popular. Check out the video at the link below, it’s cool!


5) revamp

What? The most visited website ever, which consists of 2 pages only, has done a revamp.

So what? Yeah you may not aware of it, coz 1) it’s not a drastic change like revamp; 2) the previous one is close to perfect so it can’t improve a lot; 3) you may be redirect to your local google page (i.e. when you’re typing, so try this link which will definitely bring you to original one:

I am not going to summarize the changes, there’re lots of people doing good analysis which you can read below. But at a glance, I think the fading in effect is a bit too funny, I’m not a fan of this.


What’s more…

– Google translated search

– if you’re using Chrome, GOOD NEWS! They’ve just released a lot of interesting extension (like firefox plugin)

– if you’re not using Chrome, then use it

the conclusion is: Google is really changing the world…

(p.s. this post is written for a weekly digital sharing article in Publicis HK)