Monthly Archives: October 2009

Windows 3.1 and 7 launch party

perhaps this gives you more clues on Windows 7 launch party

well, but the windows 7 launch party is still to stupid to watch it over again

here with buzz report comment’s

Facebook page: Examples, Unofficial vs Official

Facebook page is becoming a standard to brands

Molecular Voices has an article about its advantages & disadvantages

and here’s 10 Successful Facebook business pages

well, talking about social media case, you must bookmark the link below

1) Peter Kim’s list of Social Media Marketing example

2) Super list: 23 Extensive Lists of Organizations Using Social Media

I guess with the links above, you’ll find lots of facebook pages example and social media marketing examples

 

Everybrand should has its own facebook fan page

the problem is everyone like you and me can open one

so how to prove the authenticity?

I guess this will be an annoying problem like the domain registration

but since $$ can settle the domain problem

it can’t settle the facebook fans, in which you can’t just migrate the unofficial fans to official fans

that’d be a problem

anyway facebook has a new authentication policy on facebook page

it’s a good measure except requiring you to put “badge/share” widget on the official site

there’s a good article in inside facebook you might want to read

 

well, afterall, you might also visit my page on facebook, become a fan

http://www.facebook.com/myrecap

 

the dawn of User-generated Augmented Reality

what’s more exciting than the term user-generated mix with the term augmented reality

or whatever you call the “new AR”, “2d sketches become 3d reality”, “Sketch & Shape recognition”, “in place 3D sketching”

they’re technical terms, what’s really meaning to the market, the marketing term, is the “user-generated AR”

Hats off to the  folks from the Visual Media Lab at Ben Gurion University and HIT Lab NZ, they have “jail-breaked?” the iPhone to release let anyone perform on-the-fly analysis of live streaming video on the iPhone.

what it means to agency/marketers is, we don’t need to print out something, or take it from magazine to visualize the 3D, just for the sake of seeing the little funny meaningless cutie 3D object, we can just draw on it, isn’t it cool?

(be patience, watch it till the end)

reference:

http://gamesalfresco.com/2009/10/16/2d-sketches-become-3d-reality/

http://gamesalfresco.com/2009/10/16/ismar-2009-sketch-and-shape-recognition-preview-from-ben-gurion-university/

http://www.readwriteweb.com/archives/iphone_augmented_reality_hack.php

New Rules to Social Media Marketing

Online PR/Forum posting/Blogger endorsement, we find bloggers for product trial/to endorse the product, we post messages on forum to promote the product

personally i don’t like brands/agency to communicate in this way

FTC recently regulates the rule on Endorsement & Testimonials, and the rules has extended to social media the first time, which is a big milestone on regulating this virgin land.

I truly welcome this rule, let’s utilize the social media in a right way instead of treating this as another push advertising channel.

The Federal Trade Commission is cracking down on blogger payola.

The agency, which protects consumers from fraud or deceptive business practices, voted 4 to 0 to update its rules governing endorsements, and the new guidelines require bloggers to clearly disclose any “material connection” to an advertiser, including payments for an endorsement or free product.

It’s the first time since 1980 that the FTC has updated its rules on the use of endorsements and testimonials in advertising. In addition to covering bloggers, the new FTC rules state that celebrity endorsers can be held liable for false statements about a product, and all endorsements must include results consumers can “generally expect.” Previously, an advertiser could cover their claims by the disclaimer “results not typical.”

http://adage.com/digital/article?article_id=139457

Update on 13 Oct

Advertising Age has 3 articles to talk about this, see how important it is.

Andy Sernovitz welcomes the new rule

There’s not a single new rule in the FTC announcement. Fake endorsements have always been illegal. In traditional advertising, you wouldn’t dare suggest to your boss or client that you pay off reporters or hiring actors to give fake testimonials. (You’d be fired.) So how did we think the same thing was OK just because it’s social media?

and he points out a very important point that “Remember: This is the law, not a matter of opinion or debate among social media experts.”

Dan Gillmore thinks this is a government gone wild policy

First, the new system is unworkable in practice, which is bad enough. Worse, the rules are worryingly vague and wide-ranging. Worse yet, they appear to give traditional print and broadcast journalists a pass while applying harsh regulations to bloggers (and others using conversational media of various kinds). Worst and most important, they are, in the end, an attack on markets and free speech, based on a 20th Century notion of media and advertising that simply doesn’t map to the new era.

Dan worries about the implementation, the workability, the vague area between the regulation. I think even it’s not that workable, it’s a nice rule to have 阻嚇性. We don’t need a team of internet police to check the messages everyday, but when a complain is received, at least we have a rule to deal with it.

Then we have a FAQ article to the new rule, really useful.

Again, I truly welcome this new policy, even though workability is an issue, I think the official will have further supplement on it, but at least it’s a great start. But well, I don’t think we’ll have this rule in HK, it’s still a virgin land to brand! not a good news at all.

I like Google PowerMeter!!

Check it out if you have no idea what it is

it’s like Google Analytics but measuring your electricity, not web traffic

you can visualize your electricity in a iGoogle gadget!

I believe this tool can make a difference to the world

I love the idea which is big and so practical

I’ve talked about this in Feb this year

they have an update recently which is ‘open for enrolment’

though I don’t really understand what does that mean exactly

but i think this google product is underrated, government should actively promote this, to save the world and save our money!

I just wish they’ll be available in HK asap.

I hope you like this as much as me.

For more information:

http://blog.google.org/2009/10/open-enrollment-for-google-powermeter.html

http://google.yellostrom.de/index_en.php