I accidentally came across this presentation, which is quite a good & clear tutorial on marketing 3.0
take a look
in fact, i know the author! (wow it’s really my pleasure)
John Lambie, the regional digital creative director of bates 141, I once met him when he was in HK, i was there to share a case with him, which is the only case study from hong kong in bates 141 website, well this is already the biggest accomplishment for my having few yrs in this agency. and it’s really my pleasure to talk to John, and really happy to know that he’s produced such a great presentation, and will be more happy if he can win the world’s best presentation contest 08 organized by slideshare, so i’ve giveen him my vote!