Again, I like “We Sell, Or Else” so much.
This is a nice article from Georgr Parker, my favourite fucking blogger on advertising ; )
He has an article at PSFK “Please don’t tell my mother I work in advertising”
“Lee Clow is no longer the Creative Director of Chiat Day. He is now something called the “Global Director of Media Arts”… Whatever the fuck that is? Or, in his own words… “I don’t call what we do advertising any more. I call what we do “Media Arts.” I believe everything a brand does is media and the art of telling stories using everything from the Internet to painting on walls is the broad definition of our future. Advertising has always been about ideas.”
Oh yes, dead right Lee, except you’ve got it arse about face… Advertising has always been about selling, and it usually takes a great idea to execute it well…”
Another piece about “We sell, or else”
this is crazy! I love it!
don’t forget to check out the HD version
the most interesting is the making of, I really have no idea if I didn’t watch this
Jazz with a general problem
credit to Patrick Bovin http://www.youtube.com/user/PatrickBoivin
How far can we go in 2019?
Microsoft Business Division President Stephen Elop unveiled Microsoft’s vision for how we re-imagine productivity in our daily lives. This is an inspiring video you don’t want to miss.
If you want to see more, don’t forget to check out this 5 mins version. Interestingly enough, I can recognize a few shots taken in Hong Kong, the airport (2:00) and definitely the end frame building shot. Tell me if you could spot more.
Microsoft is not doing this ‘minority report’ montage video for nothing, they have solid supportings for their vision (I believe so), just take a look at the presentation deck and you shall know.
What’s more, there’s a ‘Microsoft Office Lab‘, so that we know that not only Google has a Google Lab, Microsoft does too! There’re sections about future, some concept tests, some grassroot projects initiated by Microsoft staff (oh sounds like so Google), a decent blog, very nice website that you can subsribe to it.
When is the last time you said “I love you”?
And when is the last time you said “I’m in love with someone” rather than “I’m in a relationship with someone”?
Perhaps we’ve been adapted to the facebook/internet style of communication,
whereas words are colder, people are actually less connected as it appeared to be;
whereas language has become a function rather than an expression;
whereas : ) means smile and : ( means sad. How sad.
Let’s make a break.
Say “I love you” to the ones you love.
We need LOVE and the world needs LOVE.
Spread your love to your friends and your loved ones.
Then together, our world will be more BEAUTIFUL.
This is sent to you by someone who loves you.
Posted in Uncategorized
It’s so interesting to read Maurice Levy’s recent interview
Ad Age: What about the situation(sliding global economy) excites you exactly?
Mr. Levy: I’m excited because this is something that leads me to think about how we can make our organization more efficient,
>>i.e. lay off
Ad Age: But what about the downside, such as closing down Honeyshed and layoffs?
Mr. Levy: Closing down Honeyshed was something that made me sad. I had a formidable love for this operation, and I supported them during the whole process. The problem with Honeyshed was that we had…
>>I can see why Honeyshed can go live, who dare to say no when this is Maurice Levy’s idea?! LOL
Ad Age: What were the bright spots in 2008?
Mr. Levy: …Digital has been staggering, and Publicis Modem has been fantastic….
Ad Age: It’s apparent digital is becoming a bigger part of what you do. Do you plan on continuing that trend and how will you ensure the digital practice continues to grow?
Mr. Levy: …We want to make sure that the whole [Publicis] group is absorbing the digital practice and that almost everyone is literate in digital…
Mr. Levy: …and we have plans to grow in those markets like China, India and some European countries….
>>that’s what we’re doing and we’re in China!
happy new year to everyone
though i assume not many ‘ones’ will be reading