Category Archives: integrated

McCann HK won a Cannes Lion Grand Prix

what a great news to the advertising industry in HK

it’s like the HK team winning the world cup, maybe a bit exaggerated but that’s quite true.

I don’t know any of the team member, and I don’t know anyone from McCann

but I would like to express my gratitude to them and I think the people in HK should be proud of them.

http://adage.com/cannes09/article?article_id=137548

http://work.canneslions.com/design/

sadly they didn’t attend the award

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Google Analytics on Energy

this is why we all love Google

“If you cannot measure it, you cannot improve it”

Google is not measuring Pageviews in your website, Google is showing the energy consumption at your home, which is more meaningful to the entire human, right?

PowerMeter annotated graphEnergy consumption is sort of invisible, you can only visualize it on your bill, and very often people don’t have a sense to reduce your energy consumption, you just pay your pill every 3 months, you won’t ask for a discount or you won’t try to reduce it either.

However, if it’s presented in a chart like above, I’m sure every rational man with a sense of anlytics or calculative mind will do something to it, it’s now more visible, more measurable and more ‘analytics’. Thanks to google, we got the next step now.

The smart grid is remarkable, and the Google & GE partnership is a perfect match.

For more information:

Powermeter

http://www.google.org/powermeter/

Smartgrid

http://ge.ecomagination.com/smartgrid/

A PR event of Google & GE 

http://www.youtube.com/watch?v=DGiy7Safnhg

the New Pepsi & Obama

The new Pepsi under TBWA has a good start

Their BLUE color and the new tag  ‘REFRESH’ matches perfectly with Obama’s CHANGE

WOW you almost can’t tell the difference between new pepsi and obama, I shall imagine Obama like drinking Pepsi instead of Coke! (Anamaria Irazabal, director-trademark Pepsi, calling any similarities between Pepsi and Mr. Obama’s message a “happy coincidence.”)

Anyway, I think the new Pepsi has produced some nice campaigns

refresh everything

http://refresheverything.com/

refresh 2009 symposium

http://refresheverything.com/symposium.html

 

http://adage.com/article?article_id=133782

Humanitarian Lion campaign

I really like the Humanitarian Lion campaign. If you have no idea of what lion it is, here’s the story:

You should know Crispin’s annual controversial Burger king campaign, last year is the Whopper freakout which I like a lot, this year they have Whoppers Virgin, well not a bad idea I can say. They ask people in Thailand, Romania, Greenland who has never seen & tasted a hamburger before (so call Whopper Virgin) to taste the Whopper & BigMac, of course most of the people like Whoppers, that’s all. The whole Whoppers Virgin campaign is neatly presented, it’s worth to have a look http://www.whoppervirgins.com

But what I want to highlight, is the Humanitarian Lion campaign:
“A Humanitarian Lion supporter produced a video riffing off Burger King’s Whopper Virgins campaign, where documentarians engage Third World inhabitants in hamburger taste tests — and incidentally pop their hamburger-free cherries. ” Apart from the whopper virgins, we have a lot of Nike virign, school virign, human rights virgin in this world. So this is a campaign to ask for a new category in the Cannes Lion award, a category called “Humanitarian Lion”. 

Take a look at the burger king’s video and then the humanitarian lion video. (Though I like the Humanitarian campaign, but I really think they should re-think the name of it)

If you ask me what I want to achieve in advertising, I would say I really want to have a successful campaign for a cause, like this one and the baby tree campaign www.mybabytree.org

hello 2009!

I’m back! For I has been away for almost a month. Here’s something I would like to share:

1) Wassup 2008: cool! if you still haven’t seen this, you must!
http://youtube.com/watch?v=Qq8Uc5BFogE

2) 2012 Campaign: it’s a movie trailer, but they didn’t show the URL, instead they ask you to google 2012, simple, smart enough, and I did google for it!
http://adage.com/madisonandvine/article?article_id=133611

3)  I like the idea and they website to promote the Italian beer Galliano, it’s fun and highly relevant to the brand, it looks easy but from what I see, most of the funny campaign is not related to the brand, or promoting sales, that’s the forever struggle between client and agency. So credit to Galliano
http://www.speakgalliano.com.au/
(if they can register the URL in Italy, that’d be better)

Quarter Pounder in Japan!

BRILLIANT IDEA! what a great campaign by McDonald in Japan.

McDonald introduced a new burger ‘Quarter Pounder’ to Japan, instead of just doing it in a traditional way.

“2 McDonald’s stores in fashionable Tokyo’s Omotesando and Shibuya East were remodeled and reopened as unbranded Quarter Pounder shops.” 

the whole thing is so cool, only regular or double Quarter Pounder are in the menu, no more, not any.

“We want consumers to discover great taste and not care about who produced it,” a shop spokesman said. “Those who think of McDonald’s as fast food can just focus on taste and find a premium burger, without prejudice or preconception.”  

I think the whole campaign is brilliant because

1) can introduce the new product with extensive media coverage (even i know it in hk), and in japan, there’re 500 people lining up for opening

2) most importantly, to correct the image of mcdonald’s = low quality, junk food. When fresh burger, mos burger are everywhere selling a preimum image.

It could be the best campaign this year.

More information:

http://www.cscoutjapan.com/en/index.php/viral-fast-food-quarter-pounder-shops-open-in-japan/

http://neilduckett.com/quarter-pounder-opens-in-shibuya-omotesando/

http://mootee.typepad.com/innovation_playground/2008/11/do-you-know-the-difference-between-white-and-brown-eggs-or-can-you-tell-the-difference-between-quart.html

http://www.quarter-pounder.net/

in Hong Kong, the quarter pounder is called 足三兩, it’s associated with the Mac Tonight campaign, only available after 9pm. So the product positioning is different, but you know what’s the difference between a brilliant and an ordinary campaign!

http://www.mcdonalds.com.hk/chinese/24hours/index.htm

Thanks McDonald!

a creative campaign by government

not very often can we see an interesting & creative campaign in hk

not to mention it’s produced by the conventional & ordinary government party

but this is an exception, the 創新戰隊 program to promote the latest technology

i really appreciate…

– their overall campaign creative concept

– the breakthrough in the conventional atmosphere

– their graphical presentation

– their website development (content rich, with mini-games)

– the viral videos

– a smart way to ride on celebrity & cartoon figure

http://www.rthk.org.hk/special/technofrontier2008/

you know, they can just produce an ordinary program with no one criticizing them

well done by Innovation & Technology Commission