Widget ad is nothing new, but not all of them is engaging.
This widget ad is cool, very effective in selling a book,
they link a video there, link to a facebook fan page to “Become a fan”,
with big buttons to “Purchase”, very simple and straight forward,
I think they have sold thousands of copies through this ad.
If they can ‘socialized’ the ad, even better
like embedding live tweets, so that allow real-time comments
like this Nestle Juicy Juice campaign developed by SocialMedia
ah and the book is: The Chaos Scenario by BobGarfield
[clearspring_widget title=”Widget” wid=”4a5f405e509501bf” pid=”4a84d0c75c539c60″ width=”300″ height=”340″ domain=”widgets.clearspring.com”]