Social Media ROI

ROI is a cool and sexy term, client likes to hear that

Social Media ROI is even better, coz client likes to hear about Social Media plus measuring the effectiveness of it!

Social Media ROI really sounds like a mysterious term, no clear definition/discussion so far

but this slide provides a very good concept, in the end, it’s just an ROI that makes sense

don’t be scared by the term ‘Social Media’

in more details http://zygote.egg-co.com/social-media-roi/

Advertisements

One response to “Social Media ROI

  1. Nice presentation. I’m doing some work with a digital creative agency in London, focusing on measuring digital effectiveness. Would be really interested to have a chat with you re this. I wrote this proposal to WPP with a professor a couple of moths ago http://bit.ly/S1SKg …this is what we’re shooting at. Thoughts?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s