ROI is a cool and sexy term, client likes to hear that
Social Media ROI is even better, coz client likes to hear about Social Media plus measuring the effectiveness of it!
Social Media ROI really sounds like a mysterious term, no clear definition/discussion so far
but this slide provides a very good concept, in the end, it’s just an ROI that makes sense
don’t be scared by the term ‘Social Media’
in more details http://zygote.egg-co.com/social-media-roi/