Agency branding/tactical campaign

If an agency is to promote your brand, it’s important to see how the agency promote itself as well. 2 very smart campaign were observed recently

1) IMC square: Digital Shop Sets Up Social-Media Fund for Market

http://adage.com/digital/article?article_id=137931

smart enough, right? and can skew towards social media on their upcoming campaign, brilliant. Dressing up a discount or whatever, it makes perfect sense.

2)  Leo Burnett HK

http://marketing-interactive.com/news/14002

usually agency take the brief and pitch against each other, this would be vice versa, client “might” do the pitching, though i dun think they will, but absolutely good for branding, and a good excuse to “invite” NEW BUSINESS! and most importantly, have more say on the campaign rather than just a brief from client.

http://www.lbshine.com/

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