If an agency is to promote your brand, it’s important to see how the agency promote itself as well. 2 very smart campaign were observed recently
1) IMC square: Digital Shop Sets Up Social-Media Fund for Market
smart enough, right? and can skew towards social media on their upcoming campaign, brilliant. Dressing up a discount or whatever, it makes perfect sense.
2) Leo Burnett HK
usually agency take the brief and pitch against each other, this would be vice versa, client “might” do the pitching, though i dun think they will, but absolutely good for branding, and a good excuse to “invite” NEW BUSINESS! and most importantly, have more say on the campaign rather than just a brief from client.