Report card for Interactive Marketing Agencies

The Forrester Wave research should be the real report card of the interactive marketing agencies, I have been waiting so long for their updated report since Q4 2007 where OgilvyOne tops the table.

Their latest one is

The Forrester Wave™: Interactive Marketing Agencies — Web Design Capabilities, Q2 2009

You can download the full report at Razorfish website. That means Razorfish is among the top ranking table, no surprise. Sapient, imc2, Razorfish, and IconNicholson lead with IBM Interactive close behind.

But this report focus on design capabilities for transaction-led project, instead of an overall evaluation of the capabilities of the interactive marketing agencies did in Q407, so I still look forward to reading the overall evaluation.

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One response to “Report card for Interactive Marketing Agencies

  1. you know this better than I do … even tho it’s my mother company … =_=

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