Would you believe it?!
I have created a blog in HSBC!
Here’s my first post:
What’s more, I’ve uploaded a video to it
I can create a gallery and can subscribe to other people’s blog etc.
Well I really appreciate the effort behind to create this, I can feel that this must have gone through a million rounds of struggle in technical review and 10 million emails from compliance team, I’m really glad that a brand & a bank like HSBC have actually done this! This is unbelievable and incredible.
Having said that, this is the best example of the worst way for a brand to empowering the consumer. Who’ll really create a blog and read it frequently on HSBC, and with such a poor usability?! What the hell they’re thinking, there’re millions of ways to tap into online community, but this is simply not the right way. From the record of forum msgs/blog posts, I believe this ‘cool thing ‘was setup in early 2008. If it was an idea in 2005, well then it’s ok.
Much appreciated, but doomed to fail.