This shitty Honeyshed is doomed to fail.
Although I’m working in Publicis Groupe, I have to say it’s really a stupid investment/experiment.
Just take a look at the website & the video will make you feel amused, bemused, confused, whatever.
1) date back to Oct 2007 , when they were going to launch it, of coz in beta mode
2) then this month, they announced that it’s going to shut down, no surprise!
3) so what can we learn? let’s hear something from Critical Mass
“It’s definitely missing the cool factor. The main takeaway: No matter what your brand – you have to listen to your consumers.”