Honeyshed will be shed

This shitty Honeyshed is doomed to fail.

hh

Although I’m working in Publicis Groupe, I have to say it’s really a stupid investment/experiment.

Just take a look at the website & the video will make you feel amused, bemused, confused, whatever.

1) date back to Oct 2007 , when they were going to launch it, of coz in beta mode

http://www.marketingvox.com/honeyshed-launches-as-online-branded-entertainment-outlet-034038/

2) then this month, they announced that it’s going to shut down, no surprise!

http://industry.bnet.com/advertising/1000682/publicis-closes-droga5s-honeyshed-and-nobody-is-surprised/

3) so what can we learn? let’s hear something from Critical Mass

http://experiencematters.criticalmass.com/2009/02/09/the-honeypot-is-empty/

“It’s definitely missing the cool factor. The main takeaway: No matter what your brand – you have to listen to your consumers.”

Goodbye Honeyshed!

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2 responses to “Honeyshed will be shed

  1. Hey, Herbert! Thanks for the shoutout on your post. Looking forward to what Publicis brings next!

  2. Thanks for leaving a comment too.

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