the New Pepsi & Obama

The new Pepsi under TBWA has a good start

Their BLUE color and the new tag  ‘REFRESH’ matches perfectly with Obama’s CHANGE

WOW you almost can’t tell the difference between new pepsi and obama, I shall imagine Obama like drinking Pepsi instead of Coke! (Anamaria Irazabal, director-trademark Pepsi, calling any similarities between Pepsi and Mr. Obama’s message a “happy coincidence.”)

Anyway, I think the new Pepsi has produced some nice campaigns

refresh everything

http://refresheverything.com/

refresh 2009 symposium

http://refresheverything.com/symposium.html

 

http://adage.com/article?article_id=133782

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