A campaign destructed by twitter

see the (negative) power of twitter…

i don’t have to mention the power of social networking, but let’s bear in mind that bad news goes faster than good news

“How Twittering Critics Brought Down Motrin Mom Campaign

Bloggers Ignite Brush Fire Over Weekend, Forcing J&J to Pull Ads, Issue Apology”


David Armano, VP of Critical Mass has a good summary & analysis


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s