A campaign destructed by twitter

see the (negative) power of twitter…

i don’t have to mention the power of social networking, but let’s bear in mind that bad news goes faster than good news

“How Twittering Critics Brought Down Motrin Mom Campaign

Bloggers Ignite Brush Fire Over Weekend, Forcing J&J to Pull Ads, Issue Apology”

http://adage.com/digital/article?article_id=132622

David Armano, VP of Critical Mass has a good summary & analysis

http://darmano.typepad.com/logic_emotion/2008/11/moms-give-motri.html

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