a creative campaign by government

not very often can we see an interesting & creative campaign in hk

not to mention it’s produced by the conventional & ordinary government party

but this is an exception, the 創新戰隊 program to promote the latest technology

i really appreciate…

– their overall campaign creative concept

– the breakthrough in the conventional atmosphere

– their graphical presentation

– their website development (content rich, with mini-games)

– the viral videos

– a smart way to ride on celebrity & cartoon figure

http://www.rthk.org.hk/special/technofrontier2008/

you know, they can just produce an ordinary program with no one criticizing them

well done by Innovation & Technology Commission

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