TV X socialnetworking: MTV backchannel

can MTV backchannel really bridges the gap between ‘social networking’ & ‘tv’?

definitely social networking (internet) are stealing the eyeballs of TV?

so instead of fighting it back, which is not quite possible, how can we bring them together?

even better, to leverage on the advantages of both media platform.

what do you think? i’m looking forward to the stat/result…

but from what i see from the official site, the tags never go as inspring/funny as their promo suggests, in fact, they’re quite irrelevant and boring, content is king, who else is going to browse a site while watching tv with absurd comment?

 

MTV backchannel official site:

http://backchannel.mtv.com/

Media preview:

http://newteevee.com/2008/09/15/backchannel-social-chat-game-for-mtvs-the-hills/

http://biz.yahoo.com/prnews/080915/nym157.html?.v=101

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