innovative & effective campaign

how to activate Vote in political event among young adults 18-25?

usually the % of registered candidate of this group is relatively  low

so the 1st step is to encourage them to register to become a qualified voter

then how? how to activate this group to vote?


there’re many ways, well, in HK, campaign like this exists (OMG)


if you can’t understand chinese/(spanish), this is a ‘trying to look young’ music video produced by a potential councillor. (though i’m not really sure if this is produced by their official? their fans? or in fact their opposite candidate…) If this is a campaign produced by their opposite candidate, this might be an effective one. It might create noise (in fact not much), but it simply damage Regina’s image, her image is not as idiot as depicted in the video. SIMPLY, TOTALLY, WRONGLY targetted. TOO BAD. 


however, in US, for the US election campaign, we’ve found some greenlights!

which is really refreshing

the ‘DECLARE YOURSELF’ campaign

“Declare Yourself is a national nonpartisan, nonprofit campaign to empower and encourage every eligible 18-year-old in America to register and vote in the presidential primaries and 2008 presidential election. Using the power of strategic media partnerships, celebrity spokespeople, the sports arena, and most importantly, mobile and Internet technology, Declare Yourself’s campaign blankets the landscape of popular culture, as well as universities and high schools, with a simple, clear message: REGISTER and VOTE!”

their latest hit is the ad by Jessica Alba:

WOW, it looks like an ad to promote a new TV series, isn’t it a surprise to promote voting? or you think it’s not appropriate? too violent? sexually abused? WHATEVER, why don’t you raise your voice if you don’t like? that’s simply the hidden message of this ad (i think so), ‘ONLY YOU CAN SILENCE YOURSELF’.

and here’s a video promotion

they also have a youtube official page, you can see a lot of interviews from all walks of ‘young adult’ life

a lot of multimedia promo has been produced

check out the official homepage


this is really a 360 campaign

i wonder, if there’s an advertising agency/whatever party in hk doing this stuff during the Legislative Council Election 2008, the result might be a bit different


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