a magazine out of paper

i’m not sure if this is new, but i think it’s new in Hong Kong, and this is qutie interesting

http://www.marketing-interactive.com/news/8200

“Hong Kong – New Media Group has rolled out a marketing campaign to introduce Dood Me Co, an interactive barcode that will allow readers from its Weekend Weekly and New Monday magazines to use their phones to interact with the barcodes for enhanced audio and visual content. “

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