this article, by Idris Mootee, has made a very good depiction on the advertising landscape.
and I really like the modest head office of WPP!! really coooooooool
WPP, Omnicom, Publicis, Interpublic are the giants in advertising industry, they look quite like a dwarf in front of google.
What’s the relationship between Google & the Agency groups? Friend? Frienemy? Enemy?
It really depends on Google…I think Google can the one to change the game