Google vs WPP, Omnicom, Interpublic, Publicis

http://mootee.typepad.com/innovation_playground/2008/06/google-is-advertising-agency-holding-companies-nightmare.html

this article, by Idris Mootee, has made a very good depiction on the advertising landscape.

Google Is WPP, Omnicom and Publicis’ Nightmare.

and I really like the modest head office of WPP!! really coooooooool

WPP, Omnicom, Publicis, Interpublic are the giants in advertising industry, they look quite like a dwarf in front of google.

What’s the relationship between Google & the Agency groups? Friend? Frienemy? Enemy?

It really depends on Google…I think Google can the one to change the game

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