rexona vs rexona

…what’s the feeling of the hk unilever (rexona) product team when they see this ad?

Category and product messages were highly difficult to be conveyed, as body odor (smell) and sweaty armpits (wetness) type of negative messages would induce immediate consumer rejection. 

so i think this is quite a good concept & execution

and dun forget to view the rexona 08 TVC in hk

perhaps it’s the problem of the target audience…

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