case of a case: Sony outdoor interactive ad

outdoor Sony interactive & digital experience
http://777interactive.jp/awards/2008/bravia/e/index.html
don’t forget to watch the launch video (solution)

I think the campaign used the right technology with the right mechanism

but the idea is actually quite boring… to change the color of a bulding

however, we can see how to package a case, even a B grade case can be packaged as a A+ grade job with upbeat music and some video editing skill.

cool!

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