this article, by Idris Mootee, has made a very good depiction on the advertising landscape.
Google Is WPP, Omnicom and Publicis’ Nightmare.
and I really like the modest head office of WPP!! really coooooooool
WPP, Omnicom, Publicis, Interpublic are the giants in advertising industry, they look quite like a dwarf in front of google.
What’s the relationship between Google & the Agency groups? Friend? Frienemy? Enemy?
It really depends on Google…I think Google can the one to change the game
Categories: Uncategorized
Tagged: google, Interpublic, Omnicom, Publicis, WPP
the two giants in advertising
sometimes, i think they’re really like a 歡喜冤家 (i dunno how to call it in English)
http://adage.com/cannes08/article?article_id=127921
WPP Group CEO Martin Sorrell, who moderated a “Cannes Debate” seminar today, opened it up by asking panelists from both paramours (Google & Yahoo) what’s with their “new love affair.”
Maurice Levy, said he wasn’t concerned about the Yahoo-Google deal and the potential for higher keyword prices. He also poked at long-term rival Mr. Sorrell and his habit of characterizing Google as a “frenemy.”
Categories: Uncategorized
Tagged: Martin Sorrell, Maurice Levy, Publicis, WPP
