It’s not the environmental green, it’s the Iran green.
How smart is it, by 1 click to turn your avatar in twitter to green, that’s truly viral.
Entries tagged as ‘twitter’
A campaign destructed by twitter
November 19, 2008 · Leave a Comment
see the (negative) power of twitter…
i don’t have to mention the power of social networking, but let’s bear in mind that bad news goes faster than good news
“How Twittering Critics Brought Down Motrin Mom Campaign
Bloggers Ignite Brush Fire Over Weekend, Forcing J&J to Pull Ads, Issue Apology”
http://adage.com/digital/article?article_id=132622
David Armano, VP of Critical Mass has a good summary & analysis
http://darmano.typepad.com/logic_emotion/2008/11/moms-give-motri.html
