“Lee Clow is no longer the Creative Director of Chiat Day. He is now something called the “Global Director of Media Arts”… Whatever the fuck that is? Or, in his own words… “I don’t call what we do advertising any more. I call what we do “Media Arts.” I believe everything a brand does is media and the art of telling stories using everything from the Internet to painting on walls is the broad definition of our future. Advertising has always been about ideas.”
Oh yes, dead right Lee, except you’ve got it arse about face… Advertising has always been about selling, and it usually takes a great idea to execute it well…”
Microsoft Business Division President Stephen Elop unveiled Microsoft’s vision for how we re-imagine productivity in our daily lives. This is an inspiring video you don’t want to miss.
If you want to see more, don’t forget to check out this 5 mins version. Interestingly enough, I can recognize a few shots taken in Hong Kong, the airport (2:00) and definitely the end frame building shot. Tell me if you could spot more.
Microsoft is not doing this ‘minority report’ montage video for nothing, they have solid supportings for their vision (I believe so), just take a look at the presentation deck and you shall know.
What’s more, there’s a ’Microsoft Office Lab‘, so that we know that not only Google has a Google Lab, Microsoft does too! There’re sections about future, some concept tests, some grassroot projects initiated by Microsoft staff (oh sounds like so Google), a decent blog, very nice website that you can subsribe to it.
Ad Age: What about the situation(sliding global economy) excites you exactly? Mr. Levy: I’m excited because this is something that leads me to think about how we can make our organization more efficient, >>i.e. lay off
Ad Age: But what about the downside, such as closing down Honeyshed and layoffs? Mr. Levy: Closing down Honeyshed was something that made me sad. I had a formidable love for this operation, and I supported them during the whole process. The problem with Honeyshed was that we had… >>I can see why Honeyshed can go live, who dare to say no when this is Maurice Levy’s idea?! LOL
Ad Age: What were the bright spots in 2008? Mr. Levy: …Digital has been staggering, and Publicis Modem has been fantastic…. >>FANTASTIC
Ad Age: It’s apparent digital is becoming a bigger part of what you do. Do you plan on continuing that trend and how will you ensure the digital practice continues to grow? Mr. Levy: …We want to make sure that the whole [Publicis] group is absorbing the digital practice and that almost everyone is literate in digital… Mr. Levy: …and we have plans to grow in those markets like China, India and some European countries…. >>that’s what we’re doing and we’re in China!
i assume a normal people like you and me will only know it’s a bang, and it’s a big one, well, that’s all
i came across this interesting TV program: Big Bang on discovery channel today
the host João Magueijo is a Portuguese cosmologist and professor in Theoretical Physics at Imperial College London, he explained to me in the most lament way the cosmic theory, it’s like a BigBang 101 lesson, which I have learnt some terms that I would have probably never heard of if I didn’t watch this program, like CMB, Horizon problem, cosmic inflation, variation speed of light.
If you have 1 hour, and interested to know know more about the universe you’re living, you must watch this, and thanks God that someone has uploaded it to Youtube, thanks to Zuke696, in fact I can find a lot of interesting science video in his channel in youtube, enjoy.
p.s. this program is one of the best visual effect tv program i’ve ever seen, really helps a lot in communicating the abstract science theory, tribute to discovery channel, again.
