last year i was working with a project on topic “co-creation”
a korean teammate showed me this, and i think it’s really cool!
if any girls group in HK can dance like this, i’m sure they’ll become our favourite
here’re some terms:
Wonder Girls (WG)- one of the hottest girls group in Korea
Tell Me- WG hottest dance song in 2007
Tell Me Syndrome- Tell Me by Wonder Girls has become HUGE/HIT phenomena & trend in South Korea due to their catchy tunes and cute dance choreography. People say the song and the dance moves are “addicting”. Everyone from kids, elementary/middle/high school boy/girl students, soldiers, policemen, to just everyday people are particpating in this hit by showing off their bad, okay to good dance skills!
if you can’t understand chinese/(spanish), this is a ‘trying to look young’ music video produced by a potential councillor. (though i’m not really sure if this is produced by their official? their fans? or in fact their opposite candidate…) If this is a campaign produced by their opposite candidate, this might be an effective one. It might create noise (in fact not much), but it simply damage Regina’s image, her image is not as idiot as depicted in the video. SIMPLY, TOTALLY, WRONGLY targetted. TOO BAD.
however, in US, for the US election campaign, we’ve found some greenlights!
which is really refreshing
the ‘DECLARE YOURSELF’ campaign
“Declare Yourself is a national nonpartisan, nonprofit campaign to empower and encourage every eligible 18-year-old in America to register and vote in the presidential primaries and 2008 presidential election. Using the power of strategic media partnerships, celebrity spokespeople, the sports arena, and most importantly, mobile and Internet technology, Declare Yourself’s campaign blankets the landscape of popular culture, as well as universities and high schools, with a simple, clear message: REGISTER and VOTE!”
their latest hit is the ad by Jessica Alba:
WOW, it looks like an ad to promote a new TV series, isn’t it a surprise to promote voting? or you think it’s not appropriate? too violent? sexually abused? WHATEVER, why don’t you raise your voice if you don’t like? that’s simply the hidden message of this ad (i think so), ‘ONLY YOU CAN SILENCE YOURSELF’.
and here’s a video promotion
they also have a youtube official page, you can see a lot of interviews from all walks of ‘young adult’ life
a lot of multimedia promo has been produced
http://youtube.com/user/DeclareYourself
check out the official homepage
http://www.declareyourself.com/
this is really a 360 campaign
i wonder, if there’s an advertising agency/whatever party in hk doing this stuff during the Legislative Council Election 2008, the result might be a bit different
can MTV backchannel really bridges the gap between ’social networking’ & ‘tv’?
definitely social networking (internet) are stealing the eyeballs of TV?
so instead of fighting it back, which is not quite possible, how can we bring them together?
even better, to leverage on the advantages of both media platform.
what do you think? i’m looking forward to the stat/result…
but from what i see from the official site, the tags never go as inspring/funny as their promo suggests, in fact, they’re quite irrelevant and boring, content is king, who else is going to browse a site while watching tv with absurd comment?
Hillary Clinton is better than Barack Obama in their speeches
and both of them are far far far far far farrrrrrrrrrrr better than McCain’s
what do you think?
i’d recommend you to watch the HD video in this unfriendly platform that you must first install MS silvernight and another unknown tool
http://www.demconvention.com/
or watch the low quality version in youtube
Hilary Clinton
Barack Obama
Clinton’s “No way, No how, No McCain” is the highlight and the sentence wandering in my mind
this is really effective communication and the art of speech!
